Top 5 Free-to-Play iOS Games in Kenya: Q3 2025 Performance

In the third quarter of 2025, the top free-to-play games on iOS in Kenya showed varied performance in terms of downloads, revenue, and active user engagement. Here’s a closer look at the trends observed for each of these popular titles.

eFootball™

KONAMI’s eFootball™ experienced fluctuating weekly revenue, peaking at approximately $8.2K in early July and dipping to around $2.3K by late August. Weekly downloads initially rose, reaching about 2.1K in mid-August, before gradually declining to 897 by the end of September. Active users remained relatively stable, maintaining a range between 55K and 63K throughout the quarter.

Candy Crush Saga

King’s Candy Crush Saga showed a steady revenue stream, with slight increases from $2.1K to $2.5K over the quarter. Downloads saw a peak of 845 in mid-August, while active users grew from 11.8K to 13K by the end of September.

Ludo STAR

Ludo STAR by Gameberry Labs had a notable spike in revenue, reaching $4.8K in late August before settling around $1.4K by quarter’s end. Downloads remained consistent, fluctuating slightly around 600-800 weekly, with active users starting at 5.7K and ending at 5.8K.

PUBG MOBILE

Tencent’s PUBG MOBILE saw modest revenue growth, peaking at $1.7K in late July. Weekly downloads began at 589, reaching a high of 855 in early July, then tapering off to 453 by September's end. Active users remained consistent, averaging around 10K throughout the period.

Call of Duty®: Mobile

Activision’s Call of Duty®: Mobile displayed fluctuating revenue, with a high of $1.4K in late July. Downloads peaked at 1.1K in mid-August, while active users increased from 16K to nearly 19K by the end of September.

These insights, sourced from Sensor Tower, provide a snapshot of the dynamic mobile gaming landscape in Kenya. For more detailed analytics and insights, visit Sensor Tower's platform.